An education portal is a website specially designed to provide a range of educational services. It is a comprehensive place to find a number of educated related things. Portals are multi-functional websites which include personalized content, data submission and retrieval tools and links related to educational systems or services.The key element in an education portal is to provide personalized and user-specific content to its users. The content manager is responsible to review and publish the content which is accurate, relevant and easily available. The users can refer to such portals where they can find comprehensive information about the schools, course, admissions and programs. They can find a lot of general information related to education on these portals. Students can register for one such portal and they are provided with a username and password to get complete access to the website where personalized content is available. You can find different education portals for different states where you can find all education related content concerning that particular state.Students and teachers can benefit from these portals as both learning and teaching are assisted through available educational content. Parents also get access to information related to educational activities, school contact information, schedules and curriculum. They also have the advantage of communicating with people within the local education community. Education portals provide maximum access to resources and information related to improving existing teaching, learning and research practices in education. They act as a bridge students, teachers, parents and administrator to improve interaction and communication to facilitate collaborative work and research.The field of education needs a lot of reforms and education portals have helped a lot by providing people with accurate and relevant information. Creating and maintaining such a portal is a new technological development and has led to the creation of new jobs and career paths. To start a portal you need the knowledge of computer system and content management. A dedicated web server is required to support public and private sections. There is a mechanism to manage request for user identification and password and also the ability to remind users of their passwords and allow them to reset their passwords.Education portals are very beneficial for students. It saves them from the trouble of calling different institutions or schools for information. They can easily find all the information on any of these portals. You can find a lot of education portals where you can find all relevant information.
Video Marketing: 7 Reasons You Should Post Videos to Market Your Business
The number of small businesses using video email marketing is trending upwards. Are you on the bandwagon?? If not, you should jump on it – now.
With the technology and various tools that we have at our disposal, there is no reason for any business owner to not think of posting videos online. Quality videos can do wonders for your business and bottom line.
Here are seven reasons to start adding videos to your marketing toolbox.
1. People Love Videos
It’s only natural that people love watching videos. Humans are visual creatures. Being able to deliver a message through a captivating video is a marketing homerun.
Many people would prefer to watch a well-produced video than to read a bunch of text. You’ve probably noticed many business owners using videos instead of (or in combination with) long form sales letters. The reason is because in many cases, split testing has shown higher conversion rates with video sales letters.
2. They’re Inexpensive to Make
You don’t need a big budget to produce videos; an inexpensive camera works just fine. Of course, you can also pay for a top notch expensive camera and professionally produced video, but that’s your choice. It’s not necessary.
A well done cheaply made video will beat out an expensive but mediocre video every time.
3. It’s Easy To Distribute Online Videos
Your videos can easily be posted to sites like YouTube, Vimeo, DailyMotion and others. They can also easily be shared via social media sites once they’re uploaded.
4. Videos Decrease Bounce Rates
One of the metrics that Google uses to rank webpages is bounce rate – the percentage of users who land on a webpage without viewing other pages. You want to do everything you can to reduce your website’s bounce rate.
You should add your videos to your website as well as the video sharing sites. They can help lower your bounce rate which can result in higher search engine rankings and more sales.
5. Mobile Device Users Prefer Videos
More and more people are using mobile devices to surf the web. Due to the smaller screens on handheld devices, many people prefer to watch videos rather than read a bunch of text.
6. Videos Can Boost Your Brand Credibility
Producing videos is one of the best ways to boost your brand credibility. To take things further, one of the most effective ways to popularize your brand is by producing good videos that generate buzz.
Your credibility can get a huge boost if viewers see that your videos have lots of views and shares on Facebook, Twitter, and other social media sites.
One more point: YouTube videos now occupy many top spots at the search engines. Even if your website doesn’t rank well, your videos just might. If your videos and website can both rank well, your business will gain an incredible amount of visibility and all the good stuff that can come with it.
7. Videos Allow You to Give Product or Service Demonstrations
Videos allow you to visually explain and demonstrate your products or services. This way, people can more easily see themselves using whatever it is that you have to offer.
If you’re not sold yet, consider this: viewers are many times more likely to buy whatever it is you’re selling after watching a video.
Video Is Here To Stay
The signs are clear: video marketing is not going anywhere. It will only continue to grow in popularity. The question is will you grow with it or will you be left behind?
SEO Best Practices
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