Digital Marketing to Promote Businesses to Greater Heights of Success

Conventional or off-line marketing has existed since the beginning of history. But, these days, if a business is to achieve success then, there is just no better alternative to on-line marketing. To put it in short, on-line or digital marketing is all about promoting a business across the virtual domain of the Internet. Some of the core strategies for this line of marketing include web designing, email marketing, social media promotion, search engine optimisation, content marketing including videos and others. This modern marketing concept is potential enough to make or break major international brands and small-scale startup businesses, along with everything that range in between.Overlapping domains of conventional and digital marketingAny marketing approach through digital media channels is digital or on-line marketing. The domain of digital media is fast expanding. Presently, social media channels, websites, TV, radio, mobile handsets and even non digital media like billboards and transit displays are considered as digital marketing components. In other words, at present, conventional marketing include aspects like P2P (person to person) marketing, elements of direct marketing that on-line marketing does not cover and print advertising. Actually, the domains of off-line and on-line marketing are fast overlapping each other. Elements of traditional marketing like on-line directories, URL landing pages, web banner advertising, QR codes and others have a strong connection with on-line marketing.Reasons to assign greater importance to digital mediaIt is not just marketers and business owners who are driving the shift to digital media. Even consumers are contributing to this phase change. The majority of digital media channels, including various social media platforms and websites, can be more easily tracked. Whereas, print media and other traditional marketing approaches are hardly easy in that aspect.In contrast to traditional advertising, its on-line counterpart is much cost-effective. Unlike running conventional advertising, one does not need to invest a fortune in running on-line advertising campaigns. The modern advertising approach is equally ideal for small, medium and large-scale businesses, as well as for startup brands.These days, consumers do not flip through yellow-pages or directories anymore, to find any business to avail its products or services. They Google the required information, either using their hand-held mobiles, laptops or desktops. Thus, businesses hardly have any better alternative other than depending on on-line marketing using the platform of digital media.Dependable web solutions companiesIn this vastly changed landscape, businesses need to hire reliable web solutions-providers. Actually, modern marketing efforts for businesses revolve around building smart and business-friendly websites. A corporate website should ideally represent both the business and the brand. It is also important to ensure that it is easily navigable and user-friendly. Last but never the least, businesses need to invest on optimising their websites, so that the sites rank higher in SERP (Search Engine Result Page).There are many freelancers, providing web design, development and SEO services at reasonable rates. It is better to pay a higher price and hire a professional brand that provides comprehensive web solutions than working with freelancers. There are many brands that provide a wide and impressive range of services including web design, search engine optimisation (SEO), content marketing, PPC advertising, social media marketing and many more. Hiring such companies will give better mileage in course of time.

Automotive Attorney to Repair Your Problems

Automotive industry has a great effect on the world economy. There are many production and service industries which support this industry. There has been a major increase in the number of automobiles in the past decade. Therefore, the repair shops have also increased. Many issues can arise during repair and thus there is a need for an automotive attorney.IssuesSome of the major issues can include protection of intellectual property and safety concerns. The clients for an automotive defense attorney can include suppliers of component parts, domestic and foreign companies, original equipment manufacturers, automotive trade associations, and consulting firms. Whether the clients are facing regulation, litigation, prevention and counseling, or legislation there is a lawyer to help them.These lawyers are well-versed with different case scenarios and have vast experience in representing clients who are dealers, suppliers, or trade groups. A defense lawyer will be able to serve the interests of all the repair facilities and technicians. Clients prefer attorneys who have a familiarity and understanding of the common issues that repair shops and technicians usually have to deal with.What Does the Law Say?According to the Automotive Repair Act, there are certain rights for the consumers. It is advisable that the repair shops and technicians should know and understand these laws first before they approach a Bureau of Automotive Repair attorney. The Required Disclosures law says that the repair shops must furnish the client with a written estimate. The estimate should include price charged for parts, diagnostic test, and labor. It should also include details like date, duration, and odometer reading. The price should be charged according to used or new parts used. A statement should be there to show if the repair is actually needed or whether it is only recommended.The repair shops and technicians should know that the consumers have a right to a written estimate. It can either be an itemized or a non-itemized estimate. However, an automotive attorney can tell the client that sometimes the consumers may not want an estimate. They can just ask the shop to do the repairs but the total cost should not exceed the amount set by them. In that case, the technician can get this written and signed from the consumer in case of any issues that may arise later. A customer also has a right to a copy of invoice. The invoice is an itemized list of the price of parts and labor, total price, warranties, and the odometer reading.The technicians should know that they are prohibited from asserting lien charges for any unauthorized repairs. Consumers have the right to pick up a vehicle from the facility if they pay according to the charges disclosed to them before repairs. Auto repair shops have to, by law, post consumer rights at a place where they are easily visible. The post should tell the consumers that they are liable to a face-to-face contact, a written estimate for repairs costing over $100.There are many other laws which prohibit the repair shops to perform unlawful practices. An automotive attorney can guide the technicians and repair shops about other laws. These include guiding them about laws relating to non-business hours and unforeseen repairs.

Five Ways to Improve Learning With Performance Management

The convergence of learning and performance management creates an opportunity to diagnose and prescribe ways to better develop critical talent. By integrating learning and performance, organizations can more easily identify workforce trends in a more predictive manner, target organizational capability gaps, and enhance connections to build alignment with the business needs.Whether the integration of learning and performance is driven by the organization’s learning group or HR, both groups need to know how to take advantage of this convergence. This paper describes five ways that performance management can improve training initiatives:
Producing development plans that work
Improving leadership development programs
Making learning opportunities more visible
Aligning the training department to organizational needs
Making learning and human resources more strategic
Introduction: Integrating learning and performanceWhen it comes to retaining critical talent, managing succession plans, and giving employees the skills they need to succeed, learning management and performance management processes need to converge.Taking the paper out of the paperwork may be reason enough to automate performance management, but Human Resources (HR) can use performance management to maintain a strong workforce and manage talent to drive top-line performance and competitive advantage. With career and succession planning tools organizations can reduce employee turnover and maintain a strong, productive workforce.However, an organization also needs to complement performance management with learning management that enables workers to build competitive skills and helps align employee training and career goals with business goals. The convergence of learning and performance management can significantly help an organization get the most out its workforce by helping to:
Develop employees beyond assessments with immediate, actionable development
Retain critical talent, develop leaders, and reduce turnover
Control succession risk and reduce the cost of turnover
Align employee goals with the organization’s goals to optimize workforce productivity
Link merit-based compensation to employee performance
Automate performance and development activities and reduce administrative hassles
Whether the integration of learning and performance is driven by the organization’s training group or HR, both groups need to know how to take advantage of this convergence, and in particular, how the training group can improve training initiatives with performance management.The following are five ways that training can use performance management to help create a true talent development framework.1. Producing development plans that workMost organizations struggle to adopt development plans managed independently through the Learning Management System (LMS). When performance management is automated and tied into the learning process, organizations and employees alike are more likely to buy into the integrated development plan. The development plans align directly with the organization’s goals and are therefore linked to the company’s overall strategy. Employee engagement in prescribed learning is certain to improve when employees see how this development ties directly to their performance evaluation and merit considerations.2. Improving leadership development programsLeadership development is one of the most popular learning initiatives – and for good reason. Demographic shifts, increasing employee turnover, and increased specialization in the workplace all contribute to significant talent shortages. Performance management, equipped with career and succession planning tools, provide the diagnostics to zero in on the job functions and targeted individuals that need leadership development the most.Performance management tools help the learning group systematically develop an organization’s critical talent. They can complement generic leadership development programs by helping to account for roles, flight risk, and potential.3. Making learning opportunities more visibleIn most organizations, the LMS is just one of countless other applications employees need to use. Engaging employees to log in and look around can be a challenge.However, an unanticipated benefit realized by Learning customers who have integrated performance and learning is a significant increase in the number of individuals who sign up for optional courses.Once mandatory processes are tied directly to salary increases, LMS usage numbers start to increase. As aspiring employees focus on competency gaps and individual development plans, they spend more time developing career plans with unsolicited development opportunities.4. Aligning training more to organizational needsIn many organizations, budgets allocated for learning and development are among the first to be cut during a recession. An effective way for a training group to change this fact is to prove how training programs directly relate to organizational strategy.With integrated performance management, talent development professionals can see precisely which development is needed most. Aggregated review data, showing competency gaps and aligned strategic initiatives, highlight the areas where learning and development groups should focus. It thus becomes easier for the training group to justify the significance of talent development within the organizational strategy. Many companies that have integrated learning and performance have been able to drastically improve their ability to forecast for and anticipate formal development needs.5. Linking training and HR for strategic valueWhen learning and performance functions converge to create a true talent development framework, both functions benefit by becoming more relevant to supporting the organization’s critical strategy.Traditional organizational development activities important to the business, such as managing mandatory compliance and certifications, are improved by automated tracking and reporting. But there are other strategic areas of the business that need strong formal and informal learning. These include many pressing talent management issues: retaining critical talent, managing succession plans, and giving employees the skills they need to succeed.Truly actionable talent development is only feasible when performance management and learning management converge.Conclusion: Applying the benefits of integrated learning and performanceThe convergence of learning and performance management creates an opportunity to diagnose and prescribe ways to better develop critical talent. Strategic integration enables organizations to more easily identify workforce trends in a more predictive manner, target organizational capability gaps, and enhance connections to build alignment with the business needs. The integration enables organizations to put together actionable leadership development programs for key employees, so they’ll be better prepared for promotion.Learning management system (LMS) solutions are part of our industry-leading unified talent development software suite, which helps organizations build a complete platform for developing more competitive employee skills. Training organizations can take advantage of our complete, best-of-breed talent development solution to make their businesses better – by making the employees better.