Digital Marketing to Promote Businesses to Greater Heights of Success

Conventional or off-line marketing has existed since the beginning of history. But, these days, if a business is to achieve success then, there is just no better alternative to on-line marketing. To put it in short, on-line or digital marketing is all about promoting a business across the virtual domain of the Internet. Some of the core strategies for this line of marketing include web designing, email marketing, social media promotion, search engine optimisation, content marketing including videos and others. This modern marketing concept is potential enough to make or break major international brands and small-scale startup businesses, along with everything that range in between.Overlapping domains of conventional and digital marketingAny marketing approach through digital media channels is digital or on-line marketing. The domain of digital media is fast expanding. Presently, social media channels, websites, TV, radio, mobile handsets and even non digital media like billboards and transit displays are considered as digital marketing components. In other words, at present, conventional marketing include aspects like P2P (person to person) marketing, elements of direct marketing that on-line marketing does not cover and print advertising. Actually, the domains of off-line and on-line marketing are fast overlapping each other. Elements of traditional marketing like on-line directories, URL landing pages, web banner advertising, QR codes and others have a strong connection with on-line marketing.Reasons to assign greater importance to digital mediaIt is not just marketers and business owners who are driving the shift to digital media. Even consumers are contributing to this phase change. The majority of digital media channels, including various social media platforms and websites, can be more easily tracked. Whereas, print media and other traditional marketing approaches are hardly easy in that aspect.In contrast to traditional advertising, its on-line counterpart is much cost-effective. Unlike running conventional advertising, one does not need to invest a fortune in running on-line advertising campaigns. The modern advertising approach is equally ideal for small, medium and large-scale businesses, as well as for startup brands.These days, consumers do not flip through yellow-pages or directories anymore, to find any business to avail its products or services. They Google the required information, either using their hand-held mobiles, laptops or desktops. Thus, businesses hardly have any better alternative other than depending on on-line marketing using the platform of digital media.Dependable web solutions companiesIn this vastly changed landscape, businesses need to hire reliable web solutions-providers. Actually, modern marketing efforts for businesses revolve around building smart and business-friendly websites. A corporate website should ideally represent both the business and the brand. It is also important to ensure that it is easily navigable and user-friendly. Last but never the least, businesses need to invest on optimising their websites, so that the sites rank higher in SERP (Search Engine Result Page).There are many freelancers, providing web design, development and SEO services at reasonable rates. It is better to pay a higher price and hire a professional brand that provides comprehensive web solutions than working with freelancers. There are many brands that provide a wide and impressive range of services including web design, search engine optimisation (SEO), content marketing, PPC advertising, social media marketing and many more. Hiring such companies will give better mileage in course of time.

Video Marketing: 7 Reasons You Should Post Videos to Market Your Business

The number of small businesses using video email marketing is trending upwards. Are you on the bandwagon?? If not, you should jump on it – now.

With the technology and various tools that we have at our disposal, there is no reason for any business owner to not think of posting videos online. Quality videos can do wonders for your business and bottom line.

Here are seven reasons to start adding videos to your marketing toolbox.

1. People Love Videos

It’s only natural that people love watching videos. Humans are visual creatures. Being able to deliver a message through a captivating video is a marketing homerun.

Many people would prefer to watch a well-produced video than to read a bunch of text. You’ve probably noticed many business owners using videos instead of (or in combination with) long form sales letters. The reason is because in many cases, split testing has shown higher conversion rates with video sales letters.

2. They’re Inexpensive to Make

You don’t need a big budget to produce videos; an inexpensive camera works just fine. Of course, you can also pay for a top notch expensive camera and professionally produced video, but that’s your choice. It’s not necessary.

A well done cheaply made video will beat out an expensive but mediocre video every time.

3. It’s Easy To Distribute Online Videos

Your videos can easily be posted to sites like YouTube, Vimeo, DailyMotion and others. They can also easily be shared via social media sites once they’re uploaded.

4. Videos Decrease Bounce Rates

One of the metrics that Google uses to rank webpages is bounce rate – the percentage of users who land on a webpage without viewing other pages. You want to do everything you can to reduce your website’s bounce rate.

You should add your videos to your website as well as the video sharing sites. They can help lower your bounce rate which can result in higher search engine rankings and more sales.

5. Mobile Device Users Prefer Videos

More and more people are using mobile devices to surf the web. Due to the smaller screens on handheld devices, many people prefer to watch videos rather than read a bunch of text.

6. Videos Can Boost Your Brand Credibility

Producing videos is one of the best ways to boost your brand credibility. To take things further, one of the most effective ways to popularize your brand is by producing good videos that generate buzz.

Your credibility can get a huge boost if viewers see that your videos have lots of views and shares on Facebook, Twitter, and other social media sites.

One more point: YouTube videos now occupy many top spots at the search engines. Even if your website doesn’t rank well, your videos just might. If your videos and website can both rank well, your business will gain an incredible amount of visibility and all the good stuff that can come with it.

7. Videos Allow You to Give Product or Service Demonstrations

Videos allow you to visually explain and demonstrate your products or services. This way, people can more easily see themselves using whatever it is that you have to offer.
If you’re not sold yet, consider this: viewers are many times more likely to buy whatever it is you’re selling after watching a video.

Video Is Here To Stay

The signs are clear: video marketing is not going anywhere. It will only continue to grow in popularity. The question is will you grow with it or will you be left behind?

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