What the heck are nocebos you are probably wondering and what do they have to do with your health and fitness? They are the evil cousin of placebos. You know that placebos are used quite a bit in testing of drugs and supplements.The test is set up so that one half of a group gets the actual drug and the other half gets a placebo. The placebo is usually some kind of sugar water and it doesn’t have any of the drugs in it. In a double blind study neither the participants nor the researchers know which group gets the drug and which group gets the placebo.The idea of the placebo is that it isn’t the real drug and that it is not harmful in any way. This way the researchers can get an accurate measurement of what effects the drug actually has. An interesting thing happened during testing. Both groups responded to the drug.This shows the power of the mind. If you think you are getting a drug that is going to help you, you respond as though you are getting the drug and that it is helping you, even if you are in the placebo group and only getting sugar water.This effect is called the placebo effect. Many people have taken this placebo effect and used it in a not so positive manner. The nocebo effect as mentioned before is the evil cousin of placebo. It is when someone tries to affect a negative and harmful effect in you by using the power of the mind to control your response.This might make more sense if you think of a witch doctor. There have been many documented cases of where witch doctors have actually killed people just by using the power of suggestion.They do their incantations on someone and that person, because they believe the witch doctor, fall violently and sometimes fatally ill. That is the nocebo effect taken to the extreme.So what does this have to do with you and your health or fitness goals?Plenty. How many times have you said you are going on a diet, or going to start eating healthy or start going to the gym only to be met with a round of laughter and put downs from your friends and family?That is a milder form of the nocebo effect. And it does affect you. Very few people are able to overcome such negative and harmful statements.It has taken a lot of strength for you to admit you need to change your lifestyle to become healthier. It takes even more strength to admit it to others.When that strength is met with derision, scorn and laughter, it is like you have the weight of the world on your shoulders.It is almost too much to overcome. Does that mean you shouldn’t tell anyone? Well, maybe. Or maybe you need to be pickier in who you tell. One of the best things you can do to help you in your health and fitness goals is to find others that are trying to reach the same goals. You can go to a gym or you can go for walks in the park. You will see and meet others doing the same thing you are doing.Surround yourself with other like minded people and you will be able to easily overcome the nocebos in your life. One place where you won’t meet any nocebos is at Val’s health and fitness site. Check it out – see below.
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Crowd Marketing – How to Promote Your Business
With the emergence of the Internet and social media platforms with the audience of thousands and thousands of people, the concept of crowd marketing is seemingly a better marketing solution for a lot of companies.What is Crowd Marketing?A popular marketing technique in which a business connects to an influencer, who is in direct contact with the target market of the product that the business is marketing. The proliferation of social media networks including the Facebook, YouTube, Twitter, Google+ and many other, crowd marketing has gained increased popularity among marketers as being a cheap, effective and the easiest way to reach target consumer. Unlike many other marketing strategies, the target market reach of can be monitored in terms of measurable indicators such as likes, shares, reviews, retweets, feedbacks etc. In essence, crowd marketing techniques are focused on increasing website traffic, lifting search engine rank and strengthening the brand position. The main difference between techniques like Social Media Marketing (SMM), Search Engine Optimization (SEO) and the crowded marketing technique is that the later technique directly approaches to target consumers rather than focusing on the general public. One of the good examples of crowd marketing may be the celebrity endorsement technique. In this technique, a business identifies celebrities that already have a large fan base among the target market niche of the business; the business pays the celebrity to endorse its product among its target consumers. It is an effective way because people tend to be influenced by celebrities, their lifestyles and what they recommend. Such marketing technique is also used to approach the target market directly as long as the influencing celebrity personality, as well as his fan base among the target market population, are properly selected.Crowd Marketing TechniquesThe most popular techniques most recently rely on the social media platform and utilize the power of content marketing to enhance target market reach. Since social media has become an integral part of people’s lives, one of the most effective platforms is Facebook, which has over 1,500 million active users. Targeting Facebook as a platform to reach the target market has been popular these days. The technique is straightforward -leveraging content marketing method to attract the target market population among Facebook users. In this method, the business creates a compelling content, mostly product or brand-related videos, and finds an effective way to publish it over the Facebook that will ensure most return on investment. Usually, celebrity pages, celebrity accounts where many people keep their attention and the paid advertisement that is boosted by the Facebook to help reach increased customer base are utilized as crowd marketing technique over the Facebook. The number of likes, shares, and comments can be used as a measure of the success of the campaign. The most effective way to reach target market is to utilize the key influence of the business niche. Identifying target consumers, their behaviors and whom or what they follow can make the difference. If the key influencer of the target audience can be identified and can be used to endorse the product or brand, the success of convincing the audience about the reliability and superiority of the business goes higher.The Power of Social MediaAnother effective technique that warrants success is to use tools that help the business with key insights of the marketing as related to social and content marketing wings of crowd marketing. 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