Socratic Method

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How To Choose The Best Photography School & Course For Yourself?

If you want to make a career in photography, it will be best to start by enrolling in a reputed photography school. It can not only provide you certification, you will also gain knowledge and exposure that would otherwise be difficult to find. When you attend a school, you are able to learn from experienced professionals. The knowledge and experiences shared in such an environment can prove to be valuable in driving your career in the right direction.But how can you choose the best photography school and courses for yourself. The following tips will help you make the right choice.1. Program DurationDetermine your goals so that you can decide how long your program should be. There are photography courses that last years and then there are brief courses that can be completed within a few weeks. If you are a professional, all you may need is to attend a few classes to improve your knowledge or skills on a specific topic. There are schools that offer highly accessible courses and there is no need to commit to several years of study. If certification is on top of your mind, then you should consider joining a longer program.2. Consider the CostsThis starts by determining what your goals are and how much you can afford on your photography training. The costs can vary based on the duration of the program. It can also be different based on which school you choose. You can however get access to certain scholarships to make your education cheaper. It is not essential that the most expensive school can provide the best education and training. Do some research to compare the different schools. You should also contact other students to learn about the different courses and institutions.3. Consider Your NicheAs someone aspiring to become a professional photographer, it is important that you choose photography courses based on the niche you want to specialize in. It is easier to excel in a specific niche. When you target a specific field within photography, you can build your presence more effectively. However, choosing the right niche can be a challenge in itself.Consider your interests when choosing your photography niche. Find out what you enjoy doing. If you don’t enjoy a niche, you will find it hard to excel in it. For example, landscape photography is more suited for photographers who have lots of patience. If you want quick results, it is not the niche you should train in. So look for something that you enjoy doing even if it means toiling for hours. Some of the most popular niches in photography training include the following:
Stock photography
Portraits
Weddings
Photojournalism
Landscape
Fashion
Sports
Fine art
Families & children
Nature & wildlife
Travel
Product
Architecture
There are even more niches and you should do some research to find the one that interests you more.So if you are going to choose photography courses or school, make sure to consider all these factors. Remember, what may be the best course for you may not be the same for another person. It all comes down to your goals and interests.

Video Marketing: 7 Reasons You Should Post Videos to Market Your Business

The number of small businesses using video email marketing is trending upwards. Are you on the bandwagon?? If not, you should jump on it – now.

With the technology and various tools that we have at our disposal, there is no reason for any business owner to not think of posting videos online. Quality videos can do wonders for your business and bottom line.

Here are seven reasons to start adding videos to your marketing toolbox.

1. People Love Videos

It’s only natural that people love watching videos. Humans are visual creatures. Being able to deliver a message through a captivating video is a marketing homerun.

Many people would prefer to watch a well-produced video than to read a bunch of text. You’ve probably noticed many business owners using videos instead of (or in combination with) long form sales letters. The reason is because in many cases, split testing has shown higher conversion rates with video sales letters.

2. They’re Inexpensive to Make

You don’t need a big budget to produce videos; an inexpensive camera works just fine. Of course, you can also pay for a top notch expensive camera and professionally produced video, but that’s your choice. It’s not necessary.

A well done cheaply made video will beat out an expensive but mediocre video every time.

3. It’s Easy To Distribute Online Videos

Your videos can easily be posted to sites like YouTube, Vimeo, DailyMotion and others. They can also easily be shared via social media sites once they’re uploaded.

4. Videos Decrease Bounce Rates

One of the metrics that Google uses to rank webpages is bounce rate – the percentage of users who land on a webpage without viewing other pages. You want to do everything you can to reduce your website’s bounce rate.

You should add your videos to your website as well as the video sharing sites. They can help lower your bounce rate which can result in higher search engine rankings and more sales.

5. Mobile Device Users Prefer Videos

More and more people are using mobile devices to surf the web. Due to the smaller screens on handheld devices, many people prefer to watch videos rather than read a bunch of text.

6. Videos Can Boost Your Brand Credibility

Producing videos is one of the best ways to boost your brand credibility. To take things further, one of the most effective ways to popularize your brand is by producing good videos that generate buzz.

Your credibility can get a huge boost if viewers see that your videos have lots of views and shares on Facebook, Twitter, and other social media sites.

One more point: YouTube videos now occupy many top spots at the search engines. Even if your website doesn’t rank well, your videos just might. If your videos and website can both rank well, your business will gain an incredible amount of visibility and all the good stuff that can come with it.

7. Videos Allow You to Give Product or Service Demonstrations

Videos allow you to visually explain and demonstrate your products or services. This way, people can more easily see themselves using whatever it is that you have to offer.
If you’re not sold yet, consider this: viewers are many times more likely to buy whatever it is you’re selling after watching a video.

Video Is Here To Stay

The signs are clear: video marketing is not going anywhere. It will only continue to grow in popularity. The question is will you grow with it or will you be left behind?