Video Marketing: 7 Reasons You Should Post Videos to Market Your Business

The number of small businesses using video email marketing is trending upwards. Are you on the bandwagon?? If not, you should jump on it – now.

With the technology and various tools that we have at our disposal, there is no reason for any business owner to not think of posting videos online. Quality videos can do wonders for your business and bottom line.

Here are seven reasons to start adding videos to your marketing toolbox.

1. People Love Videos

It’s only natural that people love watching videos. Humans are visual creatures. Being able to deliver a message through a captivating video is a marketing homerun.

Many people would prefer to watch a well-produced video than to read a bunch of text. You’ve probably noticed many business owners using videos instead of (or in combination with) long form sales letters. The reason is because in many cases, split testing has shown higher conversion rates with video sales letters.

2. They’re Inexpensive to Make

You don’t need a big budget to produce videos; an inexpensive camera works just fine. Of course, you can also pay for a top notch expensive camera and professionally produced video, but that’s your choice. It’s not necessary.

A well done cheaply made video will beat out an expensive but mediocre video every time.

3. It’s Easy To Distribute Online Videos

Your videos can easily be posted to sites like YouTube, Vimeo, DailyMotion and others. They can also easily be shared via social media sites once they’re uploaded.

4. Videos Decrease Bounce Rates

One of the metrics that Google uses to rank webpages is bounce rate – the percentage of users who land on a webpage without viewing other pages. You want to do everything you can to reduce your website’s bounce rate.

You should add your videos to your website as well as the video sharing sites. They can help lower your bounce rate which can result in higher search engine rankings and more sales.

5. Mobile Device Users Prefer Videos

More and more people are using mobile devices to surf the web. Due to the smaller screens on handheld devices, many people prefer to watch videos rather than read a bunch of text.

6. Videos Can Boost Your Brand Credibility

Producing videos is one of the best ways to boost your brand credibility. To take things further, one of the most effective ways to popularize your brand is by producing good videos that generate buzz.

Your credibility can get a huge boost if viewers see that your videos have lots of views and shares on Facebook, Twitter, and other social media sites.

One more point: YouTube videos now occupy many top spots at the search engines. Even if your website doesn’t rank well, your videos just might. If your videos and website can both rank well, your business will gain an incredible amount of visibility and all the good stuff that can come with it.

7. Videos Allow You to Give Product or Service Demonstrations

Videos allow you to visually explain and demonstrate your products or services. This way, people can more easily see themselves using whatever it is that you have to offer.
If you’re not sold yet, consider this: viewers are many times more likely to buy whatever it is you’re selling after watching a video.

Video Is Here To Stay

The signs are clear: video marketing is not going anywhere. It will only continue to grow in popularity. The question is will you grow with it or will you be left behind?

Get Intro With Indian Study System

Indian is one of the emerging since independence. It has got an awesome development in various different sectors including education, real estate, medicare, technology and majorly in infrastructure. Mainly education system did paid lots of contribution for developing the standard of India at international level. Today, India houses numbers of prominent schools, colleges and universities that are now got collaboration work with other many foreign universities and colleges. All these shows the importance and quality work of Indian education system at international level. India with twenty seven states and seven union territories comprises numbers of unique colleges and universities of different types and degree programs.

Since independence numbers of initiatives step have been taken from India towards development of primary education. Numbers of girls schools have been opened in various different sections of the country. Different promotional plans and programs have been launched in respect of development of primary education in India.

Below are the some of the main types of schools in India,

1. The state government controlled schools under which a large chunk of students are enrolled
2. CBSE Schools – Central Board of Secondary Education
3. ICSE Schools – The Council for Indian School Certificate Examinations
4. National Open Schools of India
5. International Schools of India
6. Boarding schools in India

Now, let’s have a detailed look at each of the different type of schools in India,

Preliminary Education – It concerned to LKG, UKG, and those students who are aged between 2-1/2 and 3. The concept of preliminary education in India dates back to history pages but as per records and analytics very less percentage of them receiving education under the forum concerned.

However, this section of primary education plays a vita role for kids in order to offer schooling environment that gives an idea to kids before entering into schooling life about environment and school behaviors. Shamrock preschools and Kid zee schools are two most popular and favorable primary education centers of India.

Elementary Education- It concerned to students of classes between 1 to 5th standard basically forms this crust. As per the recorded data and facts 82% of the students have been observed enrolling for the same.

Higher Education- It concerned with students who have cleared their schooling and now move towards their career in order to achieve their career goals. Colleges and Universities are the main stream of this category.

Besides these, accredited schools, residential schools, boarding and international schools are the other categories of schools in India offer different types of education services and enables to add additional value to an Indian education system. Schools in Delhi, Mumbai, Hyderabad, Bangalore, Pune and in other major cities plays valuable role while improving the standard of Indian primary education system at international standard.

Is it Ever Too Early to Get Business Insurance?

There are various things that come to mind when people start and grow their own business. They think of financing, location, and even legal fees associated with their dreams of becoming a successful entrepreneur. What they often overlook or don’t consider is the need for business insurance, especially small business insurance for many, when embarking on the challenges of a starting entrepreneur. Incorporating your needs for insurance is a vital component of the start-up process.

It’s never too early to think about small business insurance when starting your business. In fact, it probably wouldn’t hurt to include it as part of your business plan. Depending on the kind of business you’re in, and the types of risks and insurance obligations associated with what you do, the cost of insurance can be a vital component of how your start-up is financed.

General business liability insurance: Ever hear of it? If you haven’t, then it’s just another reason why incorporating small business insurance early into your business plans is vital.

General business liability insurance is one of the most available means of insuring a business from liability. Liability comes in all forms and a specific policy to cover you specific business is necessary.

In essence, since doing business involves some degree of contact with the public, you expose yourself to the possibility of causing injury or damage to a member of that public. It’s not like the kind of insurance you get for your home, where most of the people who come by are family or friends. The likelihood of getting sued because somebody slipped and fell on the driveway you forgot to shovel is low.

However, the likelihood of getting sued because someone who had some contact with your business feels you’re responsible for harm to them is much greater. That’s where general business liability insurance comes in and should form an integral part of your small business insurance plan.

Given the extent to which having insurance is a vital aspect of doing business, it just follows that incorporating it into your business plans as early as possible is just doing good business.

Every single business has its own unique needs when it comes to receiving adequate coverage, which is why planning for it early becomes wise. Small business insurance can cover anything from the risk of having a tornado hit your office to the chance that someone is going to sue you for the bad carburetor you installed in their minivan that caught on fire. Having a plan in place early on to cover you particular risks will allow you to adequately assess your risks and finance your business.

It’s a common mistake to assume that small business insurance is something you get after you’ve taken care of everything else. Although this is a better attitude than believing that business insurance is unnecessary or too costly. Purchasing business insurance late in the process can mean that you’ll encounter costs you simply did not expect or, maybe even worse, which you’ll have to settle for insurance that won’t adequately meet your needs.

Is it ever too late to get business insurance? Of course not. But the point to keep in mind is that it’s never too early to get business insurance either. Most successful businesses do one thing very well. As much as humanly possible, they try to manage the future. What does that mean? Well, it can mean a lot of things. Yet, generally speaking, it means that the smart business operator will always try to think two or three steps ahead instead of being complacent or looking back.

One of the most important aspects of looking forward for any business is the extent to which they manage risk. That’s where small business insurance and general business liability insurance come in. An entrepreneur who incorporates these into their assessment of risk as early on as possible is more likely to confront the future than one who doesn’t.

Since risk is extremely large when starting a business, it only makes sense that it be dealt with in all its forms almost from the beginning. The more that an entrepreneur does this early, the more they’re doing to confront the risks associated with all startups.

The beauty of small business insurance and general business liability insurance is that it takes one part of your assessment of risk and essentially out-sources it to someone else — your insurance provider. If only all risk could be dealt with in the same manner. It’s why getting an insurance provider you can trust early on is so important. An insurance provider who gets you covered with a plan just right for you, and does it early on, will help you deal with one of the many challenges facing a starting small business.

The need for small business insurance is vital for any new business. Without it, you’re exposing your business to risks that could ruin all your other hard work and planning. It’s why insurance should form an integral part of that planning and be incorporated in something as early as a business plan. Things like general business liability insurance are necessary for entrepreneurs who expose themselves to the risk of doing business with a public you might not even see or come into contact with. That’s why a good package early on is the only way of doing business smartly.