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Video Marketing: 7 Reasons You Should Post Videos to Market Your Business

The number of small businesses using video email marketing is trending upwards. Are you on the bandwagon?? If not, you should jump on it – now.

With the technology and various tools that we have at our disposal, there is no reason for any business owner to not think of posting videos online. Quality videos can do wonders for your business and bottom line.

Here are seven reasons to start adding videos to your marketing toolbox.

1. People Love Videos

It’s only natural that people love watching videos. Humans are visual creatures. Being able to deliver a message through a captivating video is a marketing homerun.

Many people would prefer to watch a well-produced video than to read a bunch of text. You’ve probably noticed many business owners using videos instead of (or in combination with) long form sales letters. The reason is because in many cases, split testing has shown higher conversion rates with video sales letters.

2. They’re Inexpensive to Make

You don’t need a big budget to produce videos; an inexpensive camera works just fine. Of course, you can also pay for a top notch expensive camera and professionally produced video, but that’s your choice. It’s not necessary.

A well done cheaply made video will beat out an expensive but mediocre video every time.

3. It’s Easy To Distribute Online Videos

Your videos can easily be posted to sites like YouTube, Vimeo, DailyMotion and others. They can also easily be shared via social media sites once they’re uploaded.

4. Videos Decrease Bounce Rates

One of the metrics that Google uses to rank webpages is bounce rate – the percentage of users who land on a webpage without viewing other pages. You want to do everything you can to reduce your website’s bounce rate.

You should add your videos to your website as well as the video sharing sites. They can help lower your bounce rate which can result in higher search engine rankings and more sales.

5. Mobile Device Users Prefer Videos

More and more people are using mobile devices to surf the web. Due to the smaller screens on handheld devices, many people prefer to watch videos rather than read a bunch of text.

6. Videos Can Boost Your Brand Credibility

Producing videos is one of the best ways to boost your brand credibility. To take things further, one of the most effective ways to popularize your brand is by producing good videos that generate buzz.

Your credibility can get a huge boost if viewers see that your videos have lots of views and shares on Facebook, Twitter, and other social media sites.

One more point: YouTube videos now occupy many top spots at the search engines. Even if your website doesn’t rank well, your videos just might. If your videos and website can both rank well, your business will gain an incredible amount of visibility and all the good stuff that can come with it.

7. Videos Allow You to Give Product or Service Demonstrations

Videos allow you to visually explain and demonstrate your products or services. This way, people can more easily see themselves using whatever it is that you have to offer.
If you’re not sold yet, consider this: viewers are many times more likely to buy whatever it is you’re selling after watching a video.

Video Is Here To Stay

The signs are clear: video marketing is not going anywhere. It will only continue to grow in popularity. The question is will you grow with it or will you be left behind?

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Home Buying 101

Whether you’re buying your first home or your 21st home, it’s never easy to find exactly the right house. Finding your dream house requires patience and persistence.Let’s be honest. Buying a house is an emotional decision, as well as a rational, financial one. Take my friend Trina, for example. Trina was house hunting one day in the early spring when her broker showed a house with daffodils blooming by the front door. Trina instantly fell in love with the house, despite the fact that it had 2 bathrooms instead of 3, and a den but only 3 bedrooms. It also had a formal dining room, not the great room that Trina really wanted. But, it had daffodils blooming by the front walk. Trina and her husband bought the house, and started expensive renovations. Five years later, they have the house they’ve always dreamed of, but at a price.”Looking back, it would have been a lot cheaper for me to find a house with all the features that we needed, and plant daffodils!” Trina says.It’s important to know exactly what you are looking for, when you buy a house. If Trina had made a list of her wants and needs before she started house hunting, she could have saved herself years of noisy, messy renovations.Before you open the real estate section of a newspaper, or contact a real estate agent, sit down with a pencil and paper and make a list of your wants and needs. If you are buying the house with someone else, have them make their own separate list. Then, compare the two.The first question you need to ask is, “What do I need in a house?” For Trina, the answer was 4 bedrooms and 3 baths in her children’s current school district. With the birth of her third son, the family had simply outgrown their current home.Your list of needs might be totally different. Maybe you need a house on one level, so that you won’t have to climb stairs. Maybe you need a big, sunny kitchen, a spacious family room, or a yard large enough for soccer. Maybe you need an area with no restrictions on having a home-based business.Next, ask yourself “What do I want in a house?” Maybe you’d love a great view, open, sunny rooms, cathedral ceilings, a fireplace, a walk-in closet or solar heating.Finally, ask yourself “What do I hate?” Make a list of the features that you will not accept in your new home. For Trina, Tudor-style architecture is high on that list. “Our old house was Tudor style. It was so dark, and the rooms were so ugly, that I soon hated it!”Now, compare your list with your partner’s. Are there items that both of you want or need? That’s a good start. Are some of your “hates” on your partner’s “wants” list? If so, you’ll need to discuss it and compromise.Finally, create a master list with all the needs, wants and hates for the two of you as a couple. This is your home buying guide.
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Best computer science papers online

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