Renewable Energy Technologies

Your answer to this question should be “YES!” unless, of course, you are a celebrity or any other global personality who can afford an entire marketing team to manage your image and reputation.

We should all be taking charge in creating, establishing and managing our own personal brands online and offline. Once you have begun to establish yours, managing it can be a piece of cake.

If you are active online with blogs and social networks, managing your brand can be as simple as Googling yourself and using Google Alerts to stay updated on any new mentions or publications of your name, your websites, your blogs, your articles and more. When offline, managing your brand can be as easy as carefully reviewing your performance evaluations at work and/or seeking consistent feedback from family, friends, supervisors and other career stakeholders to make sure your personal communications are being effectively transmitted and correctly received.

As I continue to surf the net for new articles about or related to this topic, I have been amazed at the number of voices against these concepts.

Here are just some of the questions and comments I have come across from such voices:

1. “People are not brands, because people are not products.”

2. “Who cares about your personal brand?”

3. “Personal branding is narcissistic.”

4. “Are you so unsure of who you are that you must reaffirm yourself via internet tools?”

5. “Why is it so important to make sure your online image appears the way you want it to?”

While I respect and understand where each of these points is coming from, I must reinforce the importance of personal brand management in response to each one.

1. It is true that people are not products. However, often we choose one product over other similar products because of its brand (a.k.a. its unique and differentiating value) and how that value fulfills our need in a given situation. This holds true for people, as well. Each person has a unique and differentiating value, or personal brand, that fulfills an organization’s need in a given situation better than other similar people.

2. We should all care about our personal brands because they combine our strengths, our personalities, our reputations, our values and our goals all into one communicable, unique and differentiating value that we bring to the table.

3. Personal branding isn’t narcissistic unless taken to the extreme. Promoting your strengths and your unique and differentiating value to your career stakeholders is healthy and important for your own self-fulfillment and achievement in life. As more and more professionals brand themselves, it is essential that you establish your own brand in order to stand out in your job search and career development.

4. Keeping track of your online reputation with simple online tools does not make you less confident. The internet is a vast and ever-evolving platform on which it is much easier to miss “fires” threatening our personal brands and reputations. Therefore, we must fight fire with fire to stay on top of everything and protect our reputations and our investment.

5. Your online image is just a part of your overall image and personal brand. If you invest time, energy and even money into your own personal development and image offline, it makes sense that you will want your online image to match.

Personal branding is simply creating, establishing and communicating a unique and memorable value and reputation, and personal brand management is the consistent upkeep and maintenance of this value in the spheres in which you choose to exist and be active, both online and offline.

Brand managers establish and protect the value that your favorite chosen brands of products deliver, so be your own personal brand manager and protect all that you have to offer!

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Paraguay is the second poorest country after Bolivia in South America. The people are friendly and the pace is slow. The country has about 6.7 million people and 2.3 million of them live in the capital city, Asuncion.Here are 18 tips on traveling to Paraguay:1. Spanish and Guarani are widely spoken in Paraguay.2. Summer is extremely hot and can be up to 40 degrees Celsius according to the locals. Our visit was in winter. You do need a light jacket at night and early morning. Trinidad was extremely cold at night and early morning. You need winter clothes in this part of Paraguay, bordering Argentina in the northwest.3. Time zone in Paraguay is the same as US Eastern Time.4. Electricity is 220 volts.5. Official currency is Guaraní. During our visit it was US$1 to 4400 Guaranis.6. You can withdraw US dollars or local guaranis in major bank ATMs in Paraguay. We withdrew ours at HSBC bank along Calle Palma.7. Money exchange can be made at the border town of Cuidad del Este if you are traveling by a local or tour bus from Foz do Iguacu, Brazil.8. Most shops prefer cash in Paraguay and do not accept credit cards.9. If you need to consult with a bank official, banking hours are between the hours of 8:30 a.m. to 1:30 p.m. from Monday to Friday.10. Tipping is 10% in restaurants and bars.11. You can travel cheaply by bus from Argentina, Uruguay, Chile and Brazil to Paraguay. I do not have the experience but I’ve seen bus ticket counters in Argentina, Brazil and Uruguay that sells tickets to Asuncion, Paraguay. You will have to be aware of the need to go through immigration and customs on your own.12. Americans need Paraguayan visas. It costs US$160 per person and lasts until the passport expires.13. There are American fast food restaurants in Asuncion like McDonald’s and Burger King.14. We were careful with fruit juices and salads while eating in Paraguay. On our first night in Asuncion we asked for stir-fried vegetables instead of salad. BAD choice… we were given fried salad (tomatoes, shredded carrots and lettuce).15. Services at restaurants are slower than expected. So be patient.16. Get a hair cut in Asuncion. It is cheap. My son got one at Ayala, across the Grand Palace Hotel for USD4.50 by a barber who has 40 years of experience. He paid US$25 in Florida, US$10 in Mendoza, US$15 in Montevideo and US$13 in Sao Paulo.17. Tap water is drinkable in Paraguay according to the Paraguay Tourism Board. We bought bottled water.18. Airport tax is US$31.Do you have any travel tips to Paraguay?