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Build Your Brand With A Marketing Strategy

The majority of small-time online businesses do not bother with branding, thinking that the latter is only for large companies or those with a big marketing budget. However, applying the habits of a big business to your own small website by developing a brand marketing strategy can help your sales to climb, and help you to make a bigger profit this year than in any other year. By designing and applying a brand to your own company, no matter whether you are selling products or offering a service, you can encourage potential clients into your website, and persuade them to stay long enough to make a purchase. Brand building can also help you to develop long-term relationships with your clients, a significant step when you want to make a living from a business website.

The first steps towards promotional branding of your product involves developing an action plan and setting aside a reasonable budget. This often means creating a brand marketing strategy, beginning with working out what your customers want from your brand, and moving towards an appropriate brand for your website, complete with a ‘brand promise’, a set of ideals and values which visitors to your site will associate with your brand. In most cases, it is a good idea to employ an expert to create this brand for you, as they are more likely to be able to spot gaps in the market which your products can fill, and will also ensure that the brand matches your website’s themes.

One of the most important early stages in your brand building strategy will involve the creation of an image. Many small businesses start with a picture. This can be a photograph of yourself, or perhaps of a pile of books, or maybe even a hand-drawn image by a friend or relation. This picture should represent exactly what you want the clients to think about you, and represent the products or services that you are offering. For example, if you work from home and offer IT services, you may want to consider a brand marketing strategy image that involves a photograph of yourself sitting at your computer, perhaps with books or computer DVDs on a shelf behind you. This image will help to represent you at your work, and your client will not have to look at the text to understand that you are offering a from-home internet based service.

Short and simple messages like this form the basis of any great brand marketing strategy. You should not need a lot of text or content to get your brand’s message across to the client, and if you are finding it hard to create a brand that does this easily, then you may want to consider talking to an expert and asking them for advice or tips about how to create the brand perfectly. Once you understand how to get your message to the client without having to write them an essay, you should find that your brand evolves naturally to suit your own needs and what you want to offer to potential customers.

There are so many different ways to extend your brand marketing strategy once you have developed the design and color scheme of the brand that you can sometimes be spoiled for choice. You might want to look into promoting your website through audio and video messages, and there are plenty of places on the web that provide free hosting sites for these brand messages. With this method, you can get attention for your website from people who like to use video hosting services or listen to audio broadcasts.

You should also concentrate upon the basics of any brand marketing strategy, including regular creation of different content for your website. Content for your site is essential, and you will have to make sure that you regularly write new texts in order to be interesting to visitors of your website. Once you have rewritten content for the site itself, you can also work at spreading that content to other areas, including writing essays for article directories, with a link back to your site.

Any modern brand marketing strategy should also try and make an impact through social media networks. These allow a brand greater access to the general public, and can also bring in new clients through connections to your social media pages.

Digital Marketing to Promote Businesses to Greater Heights of Success

Conventional or off-line marketing has existed since the beginning of history. But, these days, if a business is to achieve success then, there is just no better alternative to on-line marketing. To put it in short, on-line or digital marketing is all about promoting a business across the virtual domain of the Internet. Some of the core strategies for this line of marketing include web designing, email marketing, social media promotion, search engine optimisation, content marketing including videos and others. This modern marketing concept is potential enough to make or break major international brands and small-scale startup businesses, along with everything that range in between.Overlapping domains of conventional and digital marketingAny marketing approach through digital media channels is digital or on-line marketing. The domain of digital media is fast expanding. Presently, social media channels, websites, TV, radio, mobile handsets and even non digital media like billboards and transit displays are considered as digital marketing components. In other words, at present, conventional marketing include aspects like P2P (person to person) marketing, elements of direct marketing that on-line marketing does not cover and print advertising. Actually, the domains of off-line and on-line marketing are fast overlapping each other. Elements of traditional marketing like on-line directories, URL landing pages, web banner advertising, QR codes and others have a strong connection with on-line marketing.Reasons to assign greater importance to digital mediaIt is not just marketers and business owners who are driving the shift to digital media. Even consumers are contributing to this phase change. The majority of digital media channels, including various social media platforms and websites, can be more easily tracked. Whereas, print media and other traditional marketing approaches are hardly easy in that aspect.In contrast to traditional advertising, its on-line counterpart is much cost-effective. Unlike running conventional advertising, one does not need to invest a fortune in running on-line advertising campaigns. The modern advertising approach is equally ideal for small, medium and large-scale businesses, as well as for startup brands.These days, consumers do not flip through yellow-pages or directories anymore, to find any business to avail its products or services. They Google the required information, either using their hand-held mobiles, laptops or desktops. Thus, businesses hardly have any better alternative other than depending on on-line marketing using the platform of digital media.Dependable web solutions companiesIn this vastly changed landscape, businesses need to hire reliable web solutions-providers. Actually, modern marketing efforts for businesses revolve around building smart and business-friendly websites. A corporate website should ideally represent both the business and the brand. It is also important to ensure that it is easily navigable and user-friendly. Last but never the least, businesses need to invest on optimising their websites, so that the sites rank higher in SERP (Search Engine Result Page).There are many freelancers, providing web design, development and SEO services at reasonable rates. It is better to pay a higher price and hire a professional brand that provides comprehensive web solutions than working with freelancers. There are many brands that provide a wide and impressive range of services including web design, search engine optimisation (SEO), content marketing, PPC advertising, social media marketing and many more. Hiring such companies will give better mileage in course of time.

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Useful Paraguay Travel Tips

Paraguay is the second poorest country after Bolivia in South America. The people are friendly and the pace is slow. The country has about 6.7 million people and 2.3 million of them live in the capital city, Asuncion.Here are 18 tips on traveling to Paraguay:1. Spanish and Guarani are widely spoken in Paraguay.2. Summer is extremely hot and can be up to 40 degrees Celsius according to the locals. Our visit was in winter. You do need a light jacket at night and early morning. Trinidad was extremely cold at night and early morning. You need winter clothes in this part of Paraguay, bordering Argentina in the northwest.3. Time zone in Paraguay is the same as US Eastern Time.4. Electricity is 220 volts.5. Official currency is Guaraní. During our visit it was US$1 to 4400 Guaranis.6. You can withdraw US dollars or local guaranis in major bank ATMs in Paraguay. We withdrew ours at HSBC bank along Calle Palma.7. Money exchange can be made at the border town of Cuidad del Este if you are traveling by a local or tour bus from Foz do Iguacu, Brazil.8. Most shops prefer cash in Paraguay and do not accept credit cards.9. If you need to consult with a bank official, banking hours are between the hours of 8:30 a.m. to 1:30 p.m. from Monday to Friday.10. Tipping is 10% in restaurants and bars.11. You can travel cheaply by bus from Argentina, Uruguay, Chile and Brazil to Paraguay. I do not have the experience but I’ve seen bus ticket counters in Argentina, Brazil and Uruguay that sells tickets to Asuncion, Paraguay. You will have to be aware of the need to go through immigration and customs on your own.12. Americans need Paraguayan visas. It costs US$160 per person and lasts until the passport expires.13. There are American fast food restaurants in Asuncion like McDonald’s and Burger King.14. We were careful with fruit juices and salads while eating in Paraguay. On our first night in Asuncion we asked for stir-fried vegetables instead of salad. BAD choice… we were given fried salad (tomatoes, shredded carrots and lettuce).15. Services at restaurants are slower than expected. So be patient.16. Get a hair cut in Asuncion. It is cheap. My son got one at Ayala, across the Grand Palace Hotel for USD4.50 by a barber who has 40 years of experience. He paid US$25 in Florida, US$10 in Mendoza, US$15 in Montevideo and US$13 in Sao Paulo.17. Tap water is drinkable in Paraguay according to the Paraguay Tourism Board. We bought bottled water.18. Airport tax is US$31.Do you have any travel tips to Paraguay?